The Organizational Network Fieldbook: Best Practices, Techniques, and Exercises to Drive Organizational Innovation and Performance

10.2. Where Message Monitoring May Be Useful

Before we describe the steps involved in message monitoring, let's look at some situations in which the process is particularly useful.

Key brokers and central connectors are known. It is important to have identified or have the ability to identify which people (brokers, central connectors) to enlist to communicate certain messages and to provide feedback on the organizational understanding of some messages. This then allows the organization to more actively monitor and manage messaging and the level of understanding for key people within the organization.

For the Cleveland Clinic, we identified dozens of physicians and nurses who were highly influential in the flow of communication across the organization. ...