July 2007
Intermediate to advanced
384 pages
9h 56m
English
book
The Organizational Network Fieldbook: Best Practices, Techniques, and Exercises to Drive Organizational Innovation and Performance
by Rob Cross, Jean Singer, Sally Colella, Robert J. Thomas, Yaarit Silverstone
Content preview from The Organizational Network Fieldbook: Best Practices, Techniques, and Exercises to Drive Organizational Innovation and Performance
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4.1. An Influence Network Analysis at TechFirm
TechFirm, an information technology company that provides enterprise software solutions to the mid-market, is a good example of a firm that recognized the need to develop a new approach to its customers. TechFirm (whose name has been disguised) sells its products and services to senior technology executives—CIOs, CTOs, and VPs of technology—at firms ranging from $50 million to $1 billion in revenue. The company had relied on its geographically deployed sales force and an experienced marketing team, which leveraged print, online, and in-person methods of communication with current and prospective customers. Although TechFirm had maintained consistent growth in revenue and number of clients in recent ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.