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The Organizational Network Fieldbook: Best Practices, Techniques, and Exercises to Drive Organizational Innovation and Performance
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The Organizational Network Fieldbook: Best Practices, Techniques, and Exercises to Drive Organizational Innovation and Performance

by Rob Cross, Jean Singer, Sally Colella, Robert J. Thomas, Yaarit Silverstone
July 2007
Intermediate to advanced
384 pages
9h 56m
English
Jossey-Bass
Content preview from The Organizational Network Fieldbook: Best Practices, Techniques, and Exercises to Drive Organizational Innovation and Performance

Chapter 15. BUILDING A COLLABORATIVE INNOVATION NETWORK

Wendi Backler[]

Most innovation happens outside the boundaries of a single organization. In the vast majority of industries, less than 30 percent of all patents on new inventions belong to the top 10 competitors in the industry. For example, the top 10 pharmaceutical companies, with tens of thousands of researchers and billions of dollars invested in research, account for only 12 percent of all pharmaceutical patents filed.[] The remaining 88 percent belong to smaller companies, niche players, individual scientists, academics or their institutions, start-ups, and "garage" inventors, with many players holding only one or two patents—a manifestation of Chris Anderson's "long tail" of innovation. ...

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Publisher Resources

ISBN: 9780470542200