so intense that he risked losing his own authority. She knew that the
temperature level he could tolerate would in part be a function of
the additional support she gained for her initiatives. So she set out
to find more partners, identifying and wooing the very small num-
ber of senior people in the organization who shared her view that
design mattered. She kept them informed, and a few of them
became reliable allies.
In addition, and perhaps more important, she resisted the temp-
tation to try to retrain existing employees, particularly the layout
team, to become designers. Instead, she recruited from the outside.
She hired as quickly as possible and as many new people as the
editor would permit, going after the best and brightest graphic
designers she ...