Smart Prospecting That Works Every Time!: Win More Clients with Fewer Cold Calls

SALES PROCESS STEPS

Step #1: Target market. It’s critical to have a clear target for all of your campaigns; the more precise you become, the greater the results! For your first campaign the focus was: ABC plus in revenue and located in the XYZ area. As the campaign matures or a vertical is identified, I would recommend a vertical market penetration strategy that would focus on the identified vertical with a wider net. Suggested criteria for campaigns: sales, geography, employee, industry, title. Salesgenie is the identified database that data will be “pulled” in a CSV [comma-separated values] format.

Step #2: Enter data in Zoho and set up a separate campaign with a clear and identifiable title, i.e., Date and Target. Double check the data after ...