Smart Prospecting That Works Every Time!: Win More Clients with Fewer Cold Calls

Murphy’s Law Web

We have all heard the horror stories about people posting pictures or rants that get them fired or never hired in the first place. In the age of the Internet, you are only a Google search away from your blog post rant, YouTube videos of college pranks, spring break bikini photos, and much more. It’s one thing to make poor choices and act immaturely when we’re young. It’s quite another when it’s captured and posted without your knowledge online a decade later.

You will never know for sure if a prospect or customer has searched for you within the multitude of social media sites, but you should assume that prospects do this. According to a 2009 Career-Builder survey,¹ as many as 45 percent of prospective employers are using social ...