Smart Prospecting That Works Every Time!: Win More Clients with Fewer Cold Calls

Your Turn

Now you try it:

1. Your target market

2. Your target’s USP: need/want/pain

3. Your selling statement: product/service

4. Your target’s UVP: benefit

5. Now write your UVP

Now write another version of your UVP. I want you to think and rethink, practice, and rewrite your UVP until you have it down cold.

Here are the next steps:

1. Run your UVP by a few of your most trusted and loyal clients. Practice on them to see what their feedback on your UVP is. Note it.

2. Reflect back to your client survey. Does your UVP match what your client survey results have shown?

Note. Depending on the way your target market is segmented, you may want to create a separate UVP statement for each market.

If you’re having challenges coming up with your UVP or ...