Smart Prospecting That Works Every Time!: Win More Clients with Fewer Cold Calls

CONNECT-CONNECT-CONNECT

Always remember to make a connection in every personal interaction with your prospect or client, whether it be name-dropping, sharing information, connecting on social media, relating a brief story, or sending a personal item to that prospect or client. It’s the little things that add up BIG! I always send a handwritten thank-you note to every person I meet in the sales process to start to grow the relationship. I sent a note to a gatekeeper once, and you would have thought I donated a kidney to her. For months my name was in the lobby where she sat, and my card was in view so everyone in the building, including competitors, knew that Michael Krause sent her a handwritten note.

Every client and prospect I meet receives ...