Smart Prospecting That Works Every Time!: Win More Clients with Fewer Cold Calls

Feel Your Fear and Do It Anyway

Every successful person I know has been willing to take a leap of faith even though he or she was afraid. These people knew that if they didn’t act, a golden opportunity would pass them by.

Recognize fear for what it is: a mental trick that your ego uses in an attempt to protect you from the negative outcomes it imagines. You create your fear, and you have the power to dissolve it. Use the techniques outlined in this section to overcome this daunting roadblock of fear so that you can turn your dreams into reality and live the life you deserve. Remember, no one achieves greatness by playing it safe.