Smart Prospecting That Works Every Time!: Win More Clients with Fewer Cold Calls

Sample Pain Letter

Date

Name

PositionCompanyAddressCity, State, Zip

Dear [insert name]:

I am very glad we had the opportunity to meet and discuss the obstacles between XYZ Company’s current (identified gap) and the effective, efficient process you seek to attain. Specifically, you shared your primary critical issues:

• Inability …

• Lack of …

• Absence of team cohesion

• Failure to meet …

• Insufficient plan to ensure stability in the face of internal change

We also discussed additional areas where Selling Team will provide XYZ Company supplemental value with our recommendations, guidance, and extensive referral network. These areas include (1) item A, (2) item B, and (3) item C.

As we move forward, please let me know if there is anything else ...