Smart Prospecting That Works Every Time!: Win More Clients with Fewer Cold Calls

Decision Maker Call Script: First Call

Timing: two or three days after your approach letter was mailed.

Hi, [gatekeeper’s name]. This is _____________________ from [your company]. Is _____________________ in? Could I speak with her for justa minute?

(If gatekeeper asks, say: “Yes, she is expecting my call.”)

Decision maker picks up the line.

Mr. D-M, I’m [your name] from [your company]. I’m calling to introduce myself and learn more about your [point of pain] and talk about how we might work together, increase your efficiency, and decrease your costs. [pause briefly]

Is now a good time for a quick five-minute conversation? Great.

(If it is not a good time, set a time for a return call. Follow up with an e-mail to confirm the call.)

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