Smart Prospecting That Works Every Time!: Win More Clients with Fewer Cold Calls

NO SUCH THING AS A COLD CALL

This could be the start of a beautiful relationship. Although technically you may be calling people you don’t personally know, there’s nothing cold about these calls. Your prospects have a family, they hate broccoli, they work hard, and they look forward to weekends, pickup basketball games, and vacations just as you do. Will Rogers famously said that a stranger is just a friend you haven’t met yet. Therefore, whether it’s on a voice mail, in an e-mail, or during a live conversation by telephone, you want to sound friendly, approachable, and sincere without getting creepy.