Smart Prospecting That Works Every Time!: Win More Clients with Fewer Cold Calls

Your Results

• What is your company’s USP?

• What do you sell that separates you from your competitors? What makes you unique in your marketplace?

• What’s your company’s UVP?

• Why do your customers do business with you? If you still don’t know, call at least five current clients and ask them.

• What is your customers’ perception of your company?

• How do your customers benefit from doing business with you?

• Describe in one sentence what you are really selling to your prospects.

Let’s put all this together to focus on the buyer and create a universal value proposition that will resonate with your prospects and get you appointments:

“I help (target market) solve/receive (USP: their need/want) by (your selling statement) and (UVP: their benefit).” ...