Awareness
Change begins with an awareness that the status quo is no longer desirable. However, becoming aware that what worked in the past is no longer working can be extremely difficult. The most dramatic example of this I personally experienced was when I was a development director for a healthcare software company back in the mid-1990s. Our company founder recognized that the company’s sole product—the one that had led to an extremely successful public offering and tremendous growth in the company—had at most one year of sales left because of the fundamental shift occurring at the time in the United States healthcare industry. Our company would need to develop a new product that could capitalize on the shift toward managed care. In a meeting ...
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