Hearing from Peers
Any successful communication plan will include plenty of opportunities for unconvinced employees to hear from their peers. An article in the MIT Sloan Management Report conveys a similar message.
Particularly during a period of uncertainty, the best route to influence others can be from the side rather than from above. For leaders, this means allowing employees who have yet to accept a change to hear from those who have, perhaps through team meetings. Even just one exposure to the favorable position of a peer can have a greater impact than multiple exposures to the similar position of a supervisor. (Griskevicius, Cialdini, and Goldstein 2008, 86)
An interesting anecdote concerning the power of peer influence involves Sylvan ...
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