Succeeding with Agile

Promotion

There are three goals during promotion. The first is to lay the groundwork for the next pass through the ADAPT cycle. By promoting current successes you will have a jump start on creating awareness for the next round of improvements. The second goal is to reinforce agile behavior on existing teams by spreading the news of the good things those teams have achieved. Finally, the third goal is to create awareness and interest among those outside the groups directly involved in adopting Scrum. Many of those groups (such as human resources, sales, marketing, operations, and facilities) can have a dramatic influence on the success of your transition. In the transfer phase, you will actively pursue making sure that such groups will not pull ...