Get Feedback, Learn, and Adapt
Each sprint can be viewed as an experiment. The product owner and team meet at the start of the sprint to identify the most valuable experiment they can perform. The experiment involves the creation of some amount of new functionality in the form of working software. This new increment of the product is held to the standard of being potentially shippable so that feedback on the experiment can be maximized. At the end of a sprint, the experiment is evaluated. The team as a whole learns from it.
Much of the learning will be about the product: What do users like? What do they dislike? What do they find confusing? What do they want next? What features does the new increment help them think of that they hadn’t thought ...
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