Succeeding with Agile

Tools for Increasing Desire

Increasing the desire to adopt Scrum is often much harder than creating an awareness that the status quo must change. Fortunately, there are many tools for moving people from awareness to desire.

Communicate that there’s a better way

When building awareness, communication centers on the key problems facing the organization or team adopting Scrum. After we shift from building awareness to increasing desire, communication then focuses on how Scrum can help address those problems. Mixing the two messages (that the current approach isn’t working well enough and that Scrum can help) can cause some people to shut down and become unreceptive to either message. However, as more employees become aware of the need to change, ...