Hearing from Leaders
Not surprisingly, research has shown that employees prefer to receive different types of information from different people (Hiatt 2006, 12). Employees prefer to hear messages about why a change is needed from someone high up in the organization. The same employees prefer to hear about how the change will affect them personally from their immediate supervisor. This means that while the president of the company or the general manager of the division may be best at communicating the reason for switching to Scrum, individuals need the opportunity to meet with their own managers to discuss the implications for them personally. Still other messages are best communicated by peers.
If you are a formal leader in your organization ...
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