Succeeding with Agile

Tools for Promoting Scrum

Having established that coming up with an effective naming strategy and matching T-shirts is one tool we won’t use to promote the change process, let’s turn our attention to some tools we can use.

Publicize the success stories

As always, communication plays a key role during the promotion activity of the ADAPT cycle. It is especially important to broadcast the successes of the early adopters of Scrum within the organization. A study by McKinsey & Company found that in successful change efforts, the emphasis was on encouraging employees to build on successes rather than on having them fix problems (2008). Promotional activities help shift employees’ energy away from all the problems they uncovered during awareness and ...