Variations of Brainstorming

Reverse Brainstorming

A form of brainstorming also called a teardown or purge method consists of being critical instead of suspending judgment and may be used prior to a typical brainstorming session. “A typical approach would be to first list all the things wrong with the operation, process, system, or product. Then, one would systematically take each flaw uncovered and suggest ways of overcoming, improving, or correcting it” (Souder & Ziegler, 1988, p. 268). If not managed correctly, this type of session can become overly negative with flaws becoming too important.

Use of Metaphors

A variation of brainstorming that phrases comparisons between two things as if one thing were the other. Lumsden and Lumsden (1993) describe ...

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