Strength: an internal competence, valuable resource, or attribute that an organization can use to pursue opportunities in the external environment
Weakness: an internal lack of a competence, resource, or attribute that an organization requires to perform in the external environment
Opportunity: an external possibility that an organization can pursue to gain benefit
Threat: an external factor that has the potential to reduce an organization’s performance
Steps
1. Identify stakeholders who are involved in the desired end result.
2. Generate SWOTs.
3. Categorize SWOTs.
4. Deliberate on ways in which the group can:
• build upon Strengths (what we have),
• eliminate or reduce Weaknesses (what we lack),
• exploit ...
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