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Small Group Facilitation: Improving Process and Performance in Groups and Teams by Judith A. Kolb

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Explanation of SWOT Terms

Strength: an internal competence, valuable resource, or attribute that an organization can use to pursue opportunities in the external environment

Weakness: an internal lack of a competence, resource, or attribute that an organization requires to perform in the external environment

Opportunity: an external possibility that an organization can pursue to gain benefit

Threat: an external factor that has the potential to reduce an organization’s performance

Steps

1.   Identify stakeholders who are involved in the desired end result.

2.   Generate SWOTs.

3.   Categorize SWOTs.

4.   Deliberate on ways in which the group can:

•   build upon Strengths (what we have),

•   eliminate or reduce Weaknesses (what we lack),

•   exploit ...

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