Name and Description
Scenario planning in its current format was developed by Pierre Wack when he was head of long-range planning at Royal Dutch/Shell during the 1970s and evolved from the “think the unthinkable” research in the 1950s conducted by Herman Kahn. This technique makes use of multiple scenarios or stories of different futures to emphasize the fact that the future is unpredictable and inherently filled with uncertainty. Utilizes and requires substantial amount of information on group and organizational history in order to construct realistic scenarios.
Wack, P. (1985). Shooting the rapids. Harvard Business Review, 63(6), 139–150.
Chermack, T. J., Badwell, W., & Glick, M. (2010). Two strategies for leveraging ...