Chapter 10: Advanced Content Network Techniques
The content network reaches across the United States and worldwide. However, you may want to refine your ads to a smaller, more targeted audience.
In this chapter, you learn to refine your ads by adding keywords to your existing placements or by setting different bids by using placements versus the general content network. You can also adjust your bid based on demographic characteristics. You learn how to organize the content network by using a discovery campaign to reach the entire content network and a placement campaign to reach only sites that meet your marketing goals.
We wrap up this chapter by examining the Google Ad Planner, a free research tool that gives you valuable insight into the ...
