April 2010
Intermediate to advanced
551 pages
15h 54m
English
Content preview from Advanced Google AdWords™Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Best Practices for Testing Techniques That Will Increase Profits
Testing ad copy and landing pages is essential to maximize the potential of your AdWords account. The most important thing with testing is to just start doing it. It is not difficult to test. Search behavior changes over time. Your competition will be changing their ads, landing pages, and offers. If you do not test ad copy and landing pages, you will never realize the full potential of your AdWords account or website.
By following the instructions in this chapter, you will be able to create both ad copy and landing page tests that will increase your profits and show you which of your marketing elements resonate best with your customers.
- When testing, make sure your campaign is ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.