April 2010
Intermediate to advanced
551 pages
15h 54m
English
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Organizing an Ad Group to Increase CTR and Conversion Rates
An ad group is a collection of keywords and ad copy. Any ad copy can show for any keyword in an ad group. It is essential that all ad copy properly reflect each keyword. This is covered in depth in Chapter 7.
You should always ask yourself a few simple questions for each keyword you use in a search campaign:
- Does the searcher think the page reached after clicking on your ad will answer their question?
- Can you write an ad that is more related to this keyword?
- If you look at the other ads, is there one that is more closely related to the keyword than yours?
A simple exercise to go through is to write a highly targeted ad, an ad so specific that if a searcher sees it, they assume you ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.