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Advanced Google AdWords™
book

Advanced Google AdWords™

by Brad Geddes
April 2010
Intermediate to advanced
551 pages
15h 54m
English
Sybex
Content preview from Advanced Google AdWords™

Ad Copy Themes to Spark Your Creativity

There are ad copy themes you can test to see which resonate best for people looking at your ads. You may find that different types of ads perform differently depending on where someone is in the buying funnel.

eye_gs.eps

Tip: Ad copy is the only part of your account that a searcher ever sees. Your ad has only seconds to grab the searcher’s attention, connect with them, and direct them to click on your ad to visit your website. If your ad fails to deliver visitors to your website, then designing exceptional landing pages is a waste of time since they will never be seen.

For instance, for those who are in the early ...

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Publisher Resources

ISBN: 9780470640739Purchase book