April 2010
Intermediate to advanced
551 pages
15h 54m
English
Content preview from Advanced Google AdWords™
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Everything about Destination URLs
There are three ways within AdWords to choose where you send traffic for a particular click.
The first is at the ad copy level. In this instance, every click from that ad goes to the same landing page. An ad group can have several different ads (or even different ad types, as discussed in Chapter 8). Each ad can have a different destination URL (Figure 5-1). You must assign each ad a destination URL.
Figure 5-1: The destination URL is the last entry in your ad copy.
You can also set a destination URL at the individual keyword level. This is an optional, not required. If you create keyword level URLs, this URL ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.