Everything about Destination URLs
There are three ways within AdWords to choose where you send traffic for a particular click.
The first is at the ad copy level. In this instance, every click from that ad goes to the same landing page. An ad group can have several different ads (or even different ad types, as discussed in Chapter 8). Each ad can have a different destination URL (Figure 5-1). You must assign each ad a destination URL.
Figure 5-1: The destination URL is the last entry in your ad copy.
You can also set a destination URL at the individual keyword level. This is an optional, not required. If you create keyword level URLs, this URL ...
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