April 2010
Intermediate to advanced
551 pages
15h 54m
English
Content preview from Advanced Google AdWords™
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Creating a Successful Content Network Campaign
The way Google displays content ads is a three-step process:
1. Google scans a page within their content network (such as the NYTimes.com page displayed earlier) and they assign a theme to that page. There are times when they might only scan a section of a page, as items such as links or other advertisements do not always help determine the theme of a page.
2. Google scans your ad groups, and based on the keywords in each ad group, they assign a theme to that ad group.
3. When the content page and your ad group contain the same theme, your ad can be displayed.
This is a very simplistic look at how Google displays content ads; for organization and optimization purposes, there is no need to dive ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.