April 2010
Intermediate to advanced
551 pages
15h 54m
English
Content preview from Advanced Google AdWords™Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Best Practices for Using AdWords Reports
Being able to extract actionable data from your account is essential to ongoing optimization. First determine the data you need, then examine the available reports.
By following the practices in this chapter, you should be able to create reports that give you the data necessary to make optimization decisions for your AdWords account.
- When you find custom reports that help you make decisions, save those reports as templates so you can easily re-create the same report.
- Schedule your favorite reports to be automatically created and emailed to you.
- Always segment the data so you are only viewing search data or content data. Never combine the two networks.
- When making keyword decisions, use the placement/keyword ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.