About the Author
Brad Geddes has been involved in online marketing for more than a decade. Over the years, he has provided a variety of consulting services, including usability, conversion optimization, product development, product positioning, and agency consulting. He has managed SEO, PPC, and affiliate marketing campaigns for both himself and others.
One of his trademarks has been demystifying the more complicated aspects of SEO, PPC, and Internet advertising through writing, speaking, and training. Brad does not withhold secrets as he prefers to educate readers on the various aspects of crafting marketing campaigns to ensure the success ...
