What Is an AdWords Account??
An AdWords account represents a business. Each business should have only one AdWords account. Only one ad from an account will ever show in any given search result.
If you manage accounts on behalf of clients, such as a PPC (pay per click) agency, then each client should have its own account. If you are an internal marketer, even if you have multiple websites, you should have a single Google account.
There are times when a business might be very large, or the business has subsidiaries with multiple websites that you feel are so separated that the business should be allowed to show two ads on a given search result page or have multiple AdWords accounts. In these cases, talk to a Google representative before enabling ...
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