April 2010
Intermediate to advanced
551 pages
15h 54m
English
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Placement Targeting: Choosing Which Content Sites Display Your Ads
The content network contains a vast number of websites where your ad can be shown. Automatic placements are useful for finding websites that are sending you excellent traffic and maximizing your ad’s exposure. With managed placements (often called placement targeting), you can choose which websites you want to display your ads. If you only use placement targeting, your ads will only be shown on sites that you approve.
There are ways of using a combination of both automatic and managed placements to maximize your exposure that will be discussed in Chapter 10.
With placement targeting, you do not need to choose any keywords. Since you are explicitly informing Google where you want ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.