What Is the Content Network??

When we think of Google, we naturally think of search. After all, it’s the premiere search engine on the Web. If someone has to conduct a search before they can view your ad, then your ad is being displayed on Google search or Google search partners.

However, there are many times when someone does not have to conduct a search to see your ads. In these circumstances, your ads are displayed based on the content of the page.

If someone is reading an article on a newspaper site, would it not make sense to show ads based on what the article is about? Unrelated ads are easy to ignore, but when the ad is related to the article, it can help a consumer understand their choices or products and services related to that article. ...

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