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Advanced Google AdWords™
book

Advanced Google AdWords™

by Brad Geddes
April 2010
Intermediate to advanced
551 pages
15h 54m
English
Sybex
Content preview from Advanced Google AdWords™

Google Labs and Microsoft adCenter Labs

Google is constantly adding and tweaking their tool sets. You can find a list of and links to all the Google tools at labs.google.com (Figure 3-29). In addition, there are beta items that Google eventually graduates from labs to become full products. You can see a list of those products on the Google Labs page.

Figure 3-29: Available software in Google Labs

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Not to be outdone, Microsoft has one of the most interesting sets of tools that you should spend some time learning. At Microsoft adCenter Labs (Figure 3-30) you can see tools that help to predict and understand

  • Audience intelligence
  • Keyword research ...
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Publisher Resources

ISBN: 9780470640739Purchase book