Google Insights for Search
One of the more complex tools that Google offers is Google Insights for Search. This tool will let you compare groups of search terms, view terms by locations or time frames, and then segment the entire data set by industry.
There is a tremendous amount of insight you can gain from Google Insights for Search. It can be useful to first consider your goals when using this tool to stay focused on the information that will help you make actionable decisions.
There are three major ways by which you can search for information:
- Search term: You can compare up to five different groups of up to 25 keywords (Figure 3-23).
Figure 3-23: Multiple items compared to view search volume
- Location: See which locations have higher ...
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