April 2010
Intermediate to advanced
551 pages
15h 54m
English
Content preview from Advanced Google AdWords™Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Best Practices for Creating and Managing Your AdWords Account
When creating and managing your AdWords account, first refer to the steps in this chapter. While each step seems simple, there are a large number of options for each step. When any one step involves making decisions that you are not yet comfortable making, refer back to the chapter where the options behind each step are fully explained.
By using the practices laid out in this chapter, you should be able to successfully create, organize, and optimize your AdWords account:
- The most important step in advertising successfully is first to determine the goals for your campaign.
- Once you understand the goals, you need to find a way of tracking your goals.
- Next, determine your campaign organization ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.