April 2010
Intermediate to advanced
551 pages
15h 54m
English
Content preview from Advanced Google AdWords™Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Optimizing Content with the AdWords Editor
In the last two chapters, we went through examples of why it is best to have your campaigns only set to search or to content. If your campaigns are currently set to both, do not fret—with the AdWords Editor, it will take you only a minute to duplicate your campaigns and change the appropriate settings.
First, navigate to the campaign that you want to duplicate. Then use the copy (Ctrl+C) and paste (Ctrl+V) functions to duplicate that campaign. With those two simple keystrokes, you now have two identical campaigns.
The campaign you just created will have an error associated with it because it has the same name as another campaign (Figure 12-18). Rename the first campaign to Current Campaign Name - Search. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.