April 2010
Intermediate to advanced
551 pages
15h 54m
English
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Best Practices for Optimizing Quality Scores
Quality score is one of the most important numbers you can understand and optimize in your account. While the number can seem ambiguous to work with, once you understand these principles, it is a number that can be quantified and improved.
- To increase your ad rank, you either need to raise your bid or increase your quality score.
- If you have a low quality score, you should optimize your quality score instead of raising bids.
- If your quality score is high, you need to raise your maximum CPC. When raising your maximum CPC, always make sure the new bid does not make your keyword unprofitable.
- It is essential that you create granular ad groups with very closely related keywords and ad copy.
- To make ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.