April 2010
Intermediate to advanced
551 pages
15h 54m
English
Content preview from Advanced Google AdWords™Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Learning How the Content Network Is Performing for You
Once you have created a content campaign, Google will start to show your ads across the content network. As the AdWords content network reaches approximately three-fourths of all Internet users, your ads can be placed on a multitude of different sites.
While the first step in successful content campaigns is account organization, the second step is measuring what types of sites and categories are sending you traffic so you can refine where your ads are shown.
In this section, we are going to assume that you are using the Google AdWords conversion tracker (a system of tracking conversions in your AdWords account that will be discussed in depth in Chapter 13).
Understanding the Placement Report ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.