April 2010
Intermediate to advanced
551 pages
15h 54m
English
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Geographic Performance Reports
AdWords offers the Geographic Performance Report, which will give you performance statistics broken down by geographic region. For instance, you can see the cost per click, click-through rate, conversion rate, and cost per conversion by geographic region (Figure 11-20).
Figure 11-20: Geographic Performance Report
One good use of this report is to find areas where you are not performing well. If you are targeting the entire United States and find that only 1 percent of your conversions are coming from New York City, yet that metro area is almost 15 percent of the entire U.S. population, then you are not fully taking ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.