What Is Quality Score??
Quality score is the single most confusing number in your entire AdWords account. It is often considered an ambiguous number that is almost impossible to consciously change. This number has more impact on your account’s performance than any other number, and that includes your bid.
The reason this number is so important is that quality score determines:
Your First Page Bid First page bid is an estimate given to you by Google for each of your keywords that is an approximation of what you need to bid for your ad to show up on page 1 of the search results.
Ad Rank for the Search Network Ad rank is a number that is derived from multiplying your quality score with your maximum CPC. Ad rank is calculated for all advertisers ...
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