April 2010
Intermediate to advanced
551 pages
15h 54m
English
Content preview from Advanced Google AdWords™
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Managing Automatic Placements
Google has two types of content targeting techniques:
Automatic Placements These are places where your ad is displayed based on matching your keywords and the website.
Managed Placements These are places you choose for displaying your ad, which is the topic of the next section, “Placement Targeting: Choosing Which Content Sites Display Your Ads.”
By navigating to the Networks tab and clicking Show Details next to the Automatic Placements text, you can view information similar to the placement report within the AdWords interface (Figure 9-13).
Figure 9-13: Viewing automatic placements in your account
Once you show ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.