AdWords Editor Overview
Google’s AdWords Editor makes it easy to manage your account. You can add, remove, or pause keywords, ad copy, ad groups, or campaigns from a single interface. You can see your statistics, quality score, first page bids, and other metrics within this program. You can make the vast majority of changes to your account within this editor. This should be the program you use to optimize your account. Since the editor sits on your computer, and not on the Web, you can work on your account quickly instead of waiting for the AdWords interface to load.
Once you download your account into the editor, the changes do not go live within the Google interface immediately. You can make any number of changes and upload them when you are ...
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