April 2010
Intermediate to advanced
551 pages
15h 54m
English
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Best Practices for Employing Image, Video, and Mobile Ads
Image and rich media ads allow you to target the content network in new and interesting ways. These ads usually have response rates higher than you can receive from text ads. However, mobile users and the content network can be tricky to effectively target and reach your goals.
- When utilizing mobile ads, always consider if the searcher has different needs than when they are on a desktop so that you send the searcher to the proper place on your website.
- Watch your iPhone usage statistics in Google Analytics to determine if you need to create a mobile website for your current users.
- If you want to reach all mobile users regardless of their mobile browser type, you need to utilize mobile ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.