April 2010
Intermediate to advanced
551 pages
15h 54m
English
Content preview from Advanced Google AdWords™
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AdWords Bidding Options
AdWords supports several different methods of setting bids. Setting max CPCs, also known as Manual bidding for clicks, is the default method; however, depending on your goals, the other methods may work better for you.
These options are at the campaign level in your account. Hence, you can have one campaign that uses one method and another campaign that uses a different method. However, all ad groups in the same campaign will utilize the same bidding methodology.
Navigate to the campaign Settings tab. Under the Bidding And Budget options (Figure 13-6), there are up to four methods listed that you can use to determine your bids.
Figure 13-6: Campaign bidding methods
Focus on Clicks: Manual Bidding for Clicks The first ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.