AdWords Bidding Options
AdWords supports several different methods of setting bids. Setting max CPCs, also known as Manual bidding for clicks, is the default method; however, depending on your goals, the other methods may work better for you.
These options are at the campaign level in your account. Hence, you can have one campaign that uses one method and another campaign that uses a different method. However, all ad groups in the same campaign will utilize the same bidding methodology.
Navigate to the campaign Settings tab. Under the Bidding And Budget options (Figure 13-6), there are up to four methods listed that you can use to determine your bids.
Figure 13-6: Campaign bidding methods
Focus on Clicks: Manual Bidding for Clicks The first ...
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