April 2010
Intermediate to advanced
551 pages
15h 54m
English
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Goal Alignment: Google vs. You vs. the Searcher
Every search result has three different entities trying to reach their goals. Sometimes, these goals get in each other’s way, leading to poor search results. Other times, they work in conjunction, leading everyone toward success. It is important to examine Google’s goal, the advertiser’s goal, and the searcher’s goal for each search result.
All search results start with the same element, a searcher looking for the answer to a question. The searcher inputs a query, and search engine results pages (SERPs) appear.
Google’s goal is to have that same searcher use Google for their next query. The more search queries that occur on Google properties, the more chances Google has to make money by people clicking ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.