Beyond Static Text: Creating Rich Media Ads
AdWords support different ad formats beyond text ads. The most simple of these are image ads. Image ads look like your standard banner ads. The second ad format is known as rich media ads. Rich media ads are ad formats with which a user can interact, such as video ads.
These additional ad formats only show up on the content network (which will be discussed in depth in the following two chapters). Image and rich media ads are not shown on Google.com or search partners.
Image and rich media ads are typically paid for the same way you pay for text ads, cost per click. There is an additional feature of AdWords where you can bid cost per thousand impressions (CPM) for the image types, which will be discussed ...
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