July 2014
Beginner to intermediate
456 pages
11h 26m
Japanese
Content preview from 戦略的データサイエンス入門 ―ビジネスに活かすコンセプトとテクニック
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14
1 章 はじめに：データ分析思考
持つ銀行は小規模なデータしか持たない銀行に対して、大きな戦略的優位性を持っていると
いうことです。この傾向が一般的になり、銀行が洗練された分析方法を適用できるようにな
れば、大規模なデータ資産を保有する銀行は、個々の商品に最適な顧客をより高い精度で識
別することができることになります。最終的に巨大なデータを保有する銀行は、商品購入の
増加と顧客獲得コストの削減の両方を実現できるでしょう。
データを戦略的資産として捉える考え方は何もキャピタル・ワン社に限られたものでは
ありませんし、金融業だけに限定されるものでもありません。
Amazon
はオンライン顧客の
データを早期から収集しており、そのデータを使って顧客を
Amazon
に乗り換えさせるこ
とができました。顧客は
Amazon
が提供するレコメンドとランキングに価値を見出したの
です。そして、
Amazon
は長期にわたって顧客をつなぎ止め、さらには顧客にプレミア料金
が必要なサービスを利用してもらうことにも成功しました［
Brynjolfsson, E., & Smith, M.
2000
］。ハラーズカジノがギャンブルに関するデータ収集とマイニングを行っていることは
有名です。これにより
1990
年中頃には小さなカジノだったハラーズカジノは、
2005
年には
シーザーズ・エンターテイメントを買収し、世界でも有数のカジノ企業へと成長しました。
Facebook
に対する高い評価は、個々のユーザ情報やユーザの「いいね」に関する情報、そ ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.