November 2016
Beginner to intermediate
276 pages
5h 24m
Japanese
book
デザインスプリント ―プロダクトを成功に導く短期集中実践ガイド
by Richard Banfield, C. Todd Lombardo, Trace Wax, 安藤 幸央, 佐藤 伸哉, 牧野 聡
Overview
本書はGV（旧Google Ventures）およびGoogleで提唱しているデザイン思考「デザインスプリント」の概念とその手順を実践的に解説。デザインスプリントではプロダクトやサービスのアイデアを短時間で作り上げ、ユーザーに示して評価してもらい、アイデア創出からプロトタイピング、ユーザーテストと評価までをわずか5日間で完了させるためのプロセスが定められています。本書では組織でデザインスプリントを実践するために必要な事柄を紹介し、多くのリソースを投入する前にプロダクトやサービスのアイデアを検討し、チームメンバー、ステークホルダー、そしてユーザーを巻き込みながら短期間でより良いユーザー体験を作り上げる方法を伝授します。
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